{"id":848,"date":"2021-04-03T18:23:54","date_gmt":"2021-04-03T16:23:54","guid":{"rendered":"https:\/\/www.susannafer.com\/wordpress\/?p=848"},"modified":"2021-04-03T18:33:07","modified_gmt":"2021-04-03T16:33:07","slug":"mission-statement-24-esempi-brand-famosi","status":"publish","type":"post","link":"https:\/\/www.susannafer.com\/wordpress\/mission-statement-24-esempi-brand-famosi\/","title":{"rendered":"Mission statement: 24 esempi di brand famosi"},"content":{"rendered":"\n

Girovagando su Pinterest sono incappata in questa infografica <\/strong>che rappresenta 24 mission statement <\/strong>considerati pi\u00f9 di ispirazione tra i brand americani.<\/p>\n\n\n\n

Tempo fa avevamo parlato proprio della differenza tra visione e missione<\/a> prendendo come esempio alcuni di questi marchi. Quindi non ho saputo resistere e riporto qui l’immagine.<\/p>\n\n\n\n

Che ne pensate? Quali vi ispirano di pi\u00f9?<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"
Credits ninjamarketing.it<\/figcaption><\/figure><\/div>\n\n\n\n

Personalmente ho una decisa propensione per i mission statement delle aziende che non parlano di s\u00e9 in termini aspirazionali, bens\u00ec dell’impatto positivo che vogliono avere nella vita degli altri (il famoso perch\u00e9 di cui parla Simon Sinek nel suo libro “Start with Why<\/a>” e di cui vi ho parlato dopo averne seguito il corso<\/a>). <\/p>\n\n\n\n

Quando vedo mission statement che iniziano con la frase “Vogliamo essere…” per quanto corretta rimango spesso “fredda”. Non dirmi chi o cosa vuoi diventare! Raccontami dell’impatto che vuoi avere nel mondo, parlami del risultato che vuoi raggiungere, ispirami con il tuo outcome<\/a>.
L’effetto ispirazione \u00e8 completamente diverso quando la frase inizia con un “Per” seguito da un’azione, non trovate?<\/p>\n\n\n\n

In questo senso tra tutti gli esempi dell’infografica devo confessare che quelli che pi\u00f9 riusciti per me – indipendentemente da qualsiasi giudizio di valore sull’azienda o sul business) sono Coca Cola, Invision, Nike, Starbucks e Twitter.<\/p>\n\n\n\n

E voi? Dove trovate ispirazione?<\/p>\n","protected":false},"excerpt":{"rendered":"

Girovagando su Pinterest sono incappata in questa infografica che rappresenta 24 mission statement considerati pi\u00f9 di ispirazione tra i brand americani. Tempo fa avevamo parlato proprio della differenza tra visione e missione prendendo come esempio alcuni di questi marchi. Quindi non ho saputo resistere e riporto qui l’immagine. Che ne pensate? Quali vi ispirano di … <\/p>\n

Leggi tutto “Mission statement: 24 esempi di brand famosi”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"footnotes":""},"categories":[3,121],"tags":[130,129,136],"class_list":["post-848","post","type-post","status-publish","format-standard","hentry","category-product-management","category-strategia","tag-mission","tag-missione","tag-perche"],"yoast_head":"\nMission statement: 24 esempi di brand famosi - Product Owner per caso<\/title>\n<meta name=\"description\" content=\"24 esempi di mission statement ripresi da alcuni dei pi\u00f9 famosi brand americani. 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